We're an experienced and nimble integrated creative agency with a reputation for creating award winning content
Born in 2014, MindJam was formed with a vision to bring together the best creatives we have worked with during our advertising careers to create brands and campaigns for loyal and passionate clients across a mix of industries.
Since then, Mindjam has grown into a boutique integrated creative agency with a solid global and national client base serviced by an experienced team.
MindJam's ability to understand clients' business objectives and dig deep into data driven insights has lead to the development of a unique "creative strategy" approach. Our approach not only empowers our clients with the tools to succeed, it allows for easier agency integration and key message alignment with various internal and external stakeholders.
From initial brief to final deliverable, MindJam is capable of delivering any size campaign to an exceptionally high level through vast network of allied professionals.
2017 - Mumbrella Sports Awards - Finalist for best on field activation
2017 - FIA Awards: Best Campaign*
2016 - W3 Awards: GOLD Award: Best use of Video*
2016 - W3 Awards: SILVER Award for Social Content & Activision*
2016 - Amec Awards - Best campaign in the public and not-for-profit sectors*
2016 - Amec Awards – Best measurement of a not-for-profit campaign – Bronze*
*Denotes Creative Director's Awards whilst at previous agency
We start with your audience first, not a format or channel we gather insights about your audience from multiple data points to discover a creative territory that your brand can own. Our approach to creative strategy is pragmatic and grounded in data driven insights.
This approach not only tightly aligns creative to the target audience and business objectives but also frees creators to explore new territories that they never would have considered. A good creative strategy is critical to a successful content program or campaign. This unique creative strategy structure has become extremely successful aligning creative to strategy and business objectives.
Each Creative Strategy is unique, just as the objectives of each client are unique. However below are the core steps to conduct a successful Creative Strategy.
Get in touch for more detail about our approach.
Data Driven Insights
This is a term thrown around the industry but if conducted properly, they are an extremely powerful tool. The key is to collect data from multiple sources. Only then can a solid creative interpretation occur. This interpretation fuels the Creative Filter.
The Creative Filter was as a bridging device between the content strategy and the final delivered content. It brings focus and consistency across content. It empowers content creators to confidently create content that achieves the content objectives and it Informs post content implementation metrics.
The Creative Newsflash is a powerful device developed to document creative ideas on a page. It ensures that all creative ideas aligns to business objectives and strategies. It aligns different content formats such as editorial, creative and video. Most importantly, it clearly communicates the idea to clients and content producers.
Clients we work with
Our Core Team
Stuart is a creative director that lives and breathes all things creative.
He has over 25 years proven experience working with both global and boutique brands across many industries. Not only is he passionate about quality creative and design, he is a firm believer in data-led insights to drive creative that’s relevant, aligned to business objectives, and connects emotionally to it’s audience.
An inspiring leader, Stuart champions collaboration within his team and clients while advocating mentorship programs to ensure individuals remain engaged and grow into a valuable business assets.
Outside the office, Stuart is still a passionate creative at heart. In his spare time, you can find ‘Stu The Illustrator’ attached to his Wacom – scribbling the night away on his latest graphic novel.
Luke has an eye for detail leaving no stone unturned, Luke questions everything to ensure results become a bi-product of the process.
Luke has over 14 years’ in agency account management, managing clients from a diverse range of industries. From his first day on the job, a desire to deliver insightful work has underpinned his approach.
With a need to understand the real business issues driving a brief, Luke’s strategic and integrated approach provides clients with sound and considered direction.
Resourceful and hands-on Luke is able to bring teams and business partners together to ensure success is delivered to clients regardless of the scope.
Previously a journalist and editor, nick green’s experience as a writer, PR, content creator, project manager and social specialist covers the countries leading brands in automotive, FMCG, industrial and commercial.
From BlueScope Steel to Toyota, to niche confectionery clients or mining sector heavyweights, Nick’s scope is broad. He specializes in profiling the consumers of content and using data and empirical feedback to hone, deliver and covert.
He brings experience editing performance automotive and FMCG trade media titles as well as a strategic, audience-conscious approach to developing and executing every idea.
BA (Hons) Philosophy and AWARD School graduate, Nick has a creative knack for boiling the technical into the punchy and relatable. He creates rich and delicious content for a breadth of audiences.
Jeremy has over 15 years’ expertise in senior leadership roles and partnering with some of Australia’s most reputable brands.
A strong entrepreneurial focus, hands-on approach and a proven track record of identifying and leveraging commercial opportunities to deliver successful
brand and business growth outcomes, whilst continually building long term relationships with key partners.
Ultimately driven by a passion for brands, people and innovative thinking, Jeremy delivers custom strategy, marketing, research and program management services to partners in the retail, industrial and sporting sectors.