HammondCare: Creative Strategy and Branding.
HammondCare is one of those organisations we love to work with. The passion and dedication they bring to helping our community’s most vulnerable is inspiring. Over the years we have developed a close relationship with HammondCare, assisting them with multitude of marketing activities such as creative strategy, campaigns and branding. Below are some projects we’ve partnered on.
2019 Annual Report.
HammondCare briefed us setting a creative theme for their Annual Report that aligned with their brand positioning. In addition the creative theming, we were also asked to develop a design template for their in-house design team to work with and art direct the photography shoot.
Dementia Conference Creative Theming.
The Challenge.
Excite and inspire potential attendees.
Communicate the theme “Care in the age of outrage”.
Position HammondCare as the sector thought leader.
Our Creative Solution.
With the Royal Commission and politicising of the aged care sector, the reason why the aged care sector exists has been lost in turbulence and disruption. We developed the concept ‘Focus” to connect back to why the delicates entered the industry here in the first place.
The Results.
The conference attracted over 1200 national and international delegates with the mission is to inform and provide thought leadership that shapes and informs the delivery of aged and dementia care in Australia.